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Jenny Cross

Pro-Chancellor

Jenny is the founder and chief executive officer of Leicester-based marketing agency Cross Productions. The company creates strategic marketing campaigns to help increase both corporate and personal brand awareness. Jenny, who is a Virgin Start-Up mentor and East Midlands Chamber patron, graduated from ²ÝÁñÊÓƵ herself with a PGCert in Professional Coaching. She became an entrepreneur in residence at ²ÝÁñÊÓƵ in 2018 and has gone on to develop a training role working on the university’s flagship Crucible start-up incubation programme supporting graduates and alumni with marketing masterclasses and business mentoring. In 2020, she joined the Business Advisory Board of ²ÝÁñÊÓƵ’s Leicester Castle Business School, advocating for the university in the business community. She is also a guest lecturer on ²ÝÁñÊÓƵ’s marketing degree course and keynote speaker on ²ÝÁñÊÓƵ’s MBA programmes.