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How to apply

Key facts

Entry requirements

We accept a range of entry qualifications

Full entry requirements

Duration

Three years full-time

Fees

AED 60,585 (Sept 2025 intake)

Start date

September 2025

Entry requirements

We accept a range of entry qualifications

Full entry requirements

Duration

Three years full-time

Fees

AED 60,585 (Sept 2025 intake)

Start date

September 2025

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next.

Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.

What you will study

Block 1: Marketing Essentials

Block 2: Fundamentals of Advertising and Marketing Communications

Block 3: Marketing in a Digital World

Block 4: Regulatory, Ethical and Sustainable Communications

Block 1: Consumer behaviour and insight

Block 2: Brand Strategy and Management

Block 3: Digital Marketing and Media

Block 4: Public Relations

Block 1: Market Analysis and Strategy

Block 2: Contemporary Issues in Advertising and Public Relations

Block 3: Advertising and Campaign Planning or Social Media and Influencer Marketing

Block 4: Marketing Dissertation or Brand Portfolio

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through 100% coursework (presentations, essays and reports) on this programme often in the form of real live briefs from companies.

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Entry requirements

GCE A-Level

CCD

CBSE/ ICSE/ All Indian Boards

  • Successful completion of Standard XII with a 65% average from the best four subjects excluding Hindi or any other local language, e.g. Punjabi, Gujarati, Tamil, Marathi
  • Interview any candidate with 60% or above.

American High School Diploma + SAT

High School Diploma with a minimum GPA of 3.0 plus Advanced Placement, two subjects from group A with grade 3 or above ORSAT2 - 2 subject tests with a minimum score of 500 in each = 1000

UAE Tawjihiyya

Entry to IYZ only

International Baccalaureate Diploma

24 points

BTEC Level 3 Extended Diploma

DMM

African WAEC/ NECO/ WASSCE

Entry to IYZ only

FBISE grade 12 (Pakistan)

85%

Curriculum Russian/Kazakhstan

Entry to IYZ only

English language tests and their entry requirements

IELTS Academic: 6.0 (minimum 5.5 in each band)

TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)

Pearson PTE Academic: 51

Additionally, students with the following qualifications may be considered as having met the English language requirements:

GCSE/IGCSE/O-Level English (as a first or second language): Grade C or higher

CBSE/ISC boards/NIOS/All state boards: A minimum grade of 55% in English

International Baccalaureate: Minimum grade 5 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum WAEC/ WASSCE/ SSSCE: Minimum grade "C6"

Where we could take you

Graduate careers

Graduate careers

A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

You could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Course specifications

Course title

Advertising and Marketing Communications

Award

BA (Hons)

Study level

Undergraduate

Study mode

Full-time

Start date

September 2025

Duration

Three years full-time

Fees

AED 60,585 (Sept 2025 intake)